Abstract
The protection afforded to franchisees differs widely across the world. Nations with economically strongfranchise sectors typically regulate the contract's bargaining phase and post-formation. Responding to the EuropeanParliament'scallfora review ofregulationsgoverningEurope's underperformingretailfranchisesector,'we proposereforms to counterthe structuraland economic inequality between franchiseparties. Drawing on lessons from comparatively successfulfederalframeworks, we present a regulatory trifecta of mandatory disclosures to prospective franchisees, required express or implied contractualobligations and rightsfor both franchisors and franchisees, and compulsory adherence to certain protections of franchisees throughout the franchise relationship.